Who Are We?
Way2Foods.in, an initiative of Way2Agribusiness India Pvt. Ltd., was created with a clear objective to strengthen markets for farmers, FPOs and agricultural produce suppliers by connecting them with wider buyer segments. The platform brings together farmers, FPOs, APMC traders, Way2Foods' own product initiatives and associated suppliers with households, retailers, institutions and food businesses. Through digital product discovery and order-based trading, Way2Foods aims to improve market visibility, strengthen supply linkages and create better opportunities for agricultural produce.
Way2Foods covers Way2Foods Special, Staple Foods, Vegetables and Fruits, supported by dedicated initiatives such as FPO Connect and APMC Connect. These initiatives provide additional channels for producers, FPOs and agricultural traders to showcase their products and reach relevant buyers. The platform therefore focuses not only on selling food products, but on creating a stronger and more connected market for agricultural and food produce. Way2Foods is part of the broader agriculture and agribusiness initiatives of Way2Agribusiness India Pvt. Ltd.
About Us
Way2Agribusiness India Pvt. Ltd. is a social enterprise, established in March 2014, with a core mission to facilitate the transformation of agriculture into agribusiness. Our primary objective is to serve as a comprehensive one-stop solution provider for farmers and agribusiness enterprises, dedicated to enhancing their competitiveness by offering enabling products, services and solutions.
Our Core Values
Farmer First
Creating better market opportunities and stronger value realization for farmers and FPOs.
Trusted Sourcing
Connecting buyers with reliable food and farm products from responsible and trusted sources.
Transparent Trade
Promoting clear product, supply and pricing information to build confidence among buyers and sellers.
Market Linkages
Connecting FPOs, APMC traders and other producers with wider and relevant buyer markets.
Why to Choose Way2Foods
Farmers
Connect with diverse buyers and showcase your farm produce beyond traditional local markets, creating more opportunities for better market reach.
FPOs
Showcase aggregated produce, connect with retailers, institutions and food businesses, and develop sustainable market opportunities for your members.
Traders
APMC and other agricultural traders can showcase available produce, reach new buyer segments and create additional business opportunities through digital connectivity.
Consumers
Discover selected food and farm products through a growing network of farmers, FPOs, traders and trusted suppliers with convenient product access.
Way2Foods FAQs
Way2Foods is a digital trading and market-linkage platform that connects farmers, FPOs, APMC traders and food suppliers with consumers, retailers, institutions, food businesses and other buyers.
Way2Foods is more than a conventional online grocery store; its primary objective is to create wider markets for farmers and agricultural produce while enabling buyers to discover and source food products through a connected supply network.
Farmers, Farmer Producer Organizations (FPOs), APMC traders, associated suppliers and Way2Foods' own product initiatives can showcase suitable food and agricultural produce through the platform.
FPO Connect helps Farmer Producer Organizations showcase their produce and access wider buyer markets, while APMC Connect enables agricultural traders to digitally showcase available produce and connect with retailers, institutions, processors and other buyers.
Way2Foods serves households and individual consumers as well as retailers, institutions, food businesses, HORECA segments and other buyers looking for suitable food and agricultural produce.
Buyers can discover products, review available product and supplier information, submit an enquiry or sourcing requirement, and connect with the relevant seller to discuss quantity, pricing, availability, delivery and other transaction terms before completing the purchase.